The Price Is Right - Or Is It?
David Gold has insisted that Blues' stars are not actively being shown the door and that should any of the big name players be sold then the price must be right for the club.
Having already turned down bids for Heskey and Pennant, Blues have certainly laid out their stall that nobody is available for pocket change following our relegation from the Premiership.
Speaking to the press, Gold Said:
'We have laid out our stall, there are still people to come in and we all feel that it is important to retain the rest of our squad.
'Some might say they want to keep Heskey. Some might say it's the right time to take the money and shuffle the pack. That last course of action would be, I believe, determined by the market place.
'We have to all understand that as much as the fans, the board and the manager want to be in the Premiership, so do the players. If a club from the Premiership comes in, then they are bound to be interested.
'That's one way a player can get back there, the other is by fighting to help us up and that, to a degree, is out of our hands. But I have to stress that we are not prepared to let anybody go on the cheap.
'And by choice, we want to keep all of our best players - and people can see that is what we are doing.
'It is natural that clubs will come on to us. Only the other day I was asked by someone: 'what's the story with David Dunn?'.
'I would be bitterly disappointed if we lost more than one player. We don't want to lose any, but we have to be prepared for that eventuality.
'If the money is too big and the player can't resist the club, if he wants to go, then it's difficult. The days of a Tom Finney being born in bred in Preston and deciding that's where he wants to play until the day he dies have, sadly, long since gone.
'It we did lose a, say, Heskey, then we would do everything in our power to replace like for like.'